I’m going to speak out today against the incessant march toward simplicity.

YES – it’s good to start simple…especially when it comes to analytics.

NO – that’s not where you should stop.  ESPECIALLY if you are in management.

I read a post today about various “brilliant” people talking about human nature and applying those learnings toward how to manage a business.

The end goal was “let’s dumb it down”.

Really?

I seem to recall thinking that my schooling was “sufficient” sometime around the first grade.  Thankfully, some adults around me thought differently.  As it turns out, it was a good thing they kept me going.  ”Graduated with honors from 1st grade” just doesn’t pay well.  (unless you work in Hollywood)

And that’s what I’m saying right now.  If you don’t like thinking and if you don’t want to challenge yourself…then I would suggest you remove yourself from the business world before it is done for you.

Enough of this catering to the undisciplined.  Most business intelligence software and analytics software providers offer dashboards and KPI’s.  But they are just a starting point for analysis.

We also provide tools that allow for more detailed analysis.

Use them.  Please.